![]() ![]() Encourage customers to give testimonials by offering them something of value.Utilise happy customers to instil confidence in potential buyers.But this just goes to show that you don’t need a video with lots of bells and whistles to generate great results. These videos are featured on the French Fluency Accelerator page of the site, which has a call to action button to encourage new customers to sign up.Īs you can see, the video is quite basic – no more than a screen-recorded video chat. Here’s an example of one of Frenchfluency’s testimonials: “When your potential client can see people just like them telling where they were at before they worked with you, how they felt (often mentioning the exact same doubts and insecurities), and how their French skills, life and confidence evolved thanks to enrolling in the coaching, suddenly your sales job becomes so much easier.” So the customer gets a great deal, and so does the site – because the testimonial can be used to bring in more customers.Īs Pretot mentioned above, many potential customers already feel discouraged and like they have failed when it comes to learning French, so it’s important to show the perspective of happy customers to help them believe in themselves again. To encourage customers to participate in video testimonials, Pretot offers a one hour coaching session for free (the usual price is $200) and uses a small portion of that time to record the testimonial. Video case studies and testimonials help with that.” Especially as my “competition” keeps promising impossible results and failing to deliver (and most potential clients have already suffered from this). It’s hard for them to believe that getting a 1-1 coach or enrolling in a group coaching program will help them make progress fast within the following months, as if by magic. Often, they have been trying to learn French for years (sometimes decades) and have very little to show for it. What’s not easy for them is to believe in themselves. “I’m a 6-languages polyglot so it’s easy for potential clients to believe that I am an expert at language learning. Pretot highlights the importance of customer testimonials when it comes to the language learning industry: Video testimonials and case studies featuring Frenchfluency’s clients have greatly helped the business to convert more leads. ![]() Utilise social media to share your testimonials and encourage happy customers to get involvedįrenchfluency is a tutoring website ran by a French learning coach called Angel Pretot.Use testimonials on product pages to manage customer expectations and increase sales.This video has over 15,000 views from Kettlebell King’s 400k followers and is a great example of how you can increase the amount of testimonial videos you have by asking your customers to get involved. We believe this encourages more sharing because people want to tag us so they can be featured with their comments shared on our page.” “We re-share customer submitted videos every day and we always quote the customer on it. Kettlebell Kings further boosts the value of their testimonials by encouraging customers to share them on social media. 5000 list of fastest growing privately held companies. The company has had great success with this strategy and recently made the Inc. When someone is in the prospect stage, they read the feedback in the reviews and that becomes their expectation for what their experience should be like.” On our home page, on our product pages and more. “We feature product reviews heavily on our site. According to Jay Perkins, cofounder of Kettlebell Kings: The company has utilised this community to encourage customers to create and share their reviews and testimonials. They’ve created a community where people can get training programmes, increase their workout knowledge and even become certified. Kettlebell Kings is more than just a seller of kettlebells. ![]()
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